Swipe left on Instagram… but not in the same way you do on Tinder!
In case you’ve had your head under a rock and not noticed, Instagram have now enabled a new feature that allows the user to upload multiple pictures or videos in a single post. This is great news and can be applied to loads of different situations!
Instagram wants you to share more of a ‘complete experience’ with your followers. Instead of giving them a glimpse into your day out in the national park or a peak at what you’ve decided to cook tonight, you can now share up to 10 images or videos of the entire experience. So expect to see images of ingredients before being cooked, being cooked, served up and then an empty plate!
“You no longer have to choose the single best photo or video from an experience you want to remember” Instagram writes. This furthers Instagram’s quest to be more than where you “only get to see the highlights”, that Systrom described as the motive behind launching Instagram Stories.
Now when Instagram users go to post to the feed, they’ll see a button for selecting multiple photos. Users can then edit up to 10 photos and videos individually or with a single filter on everything, chooe their order, and tag friends in each. A single caption and location, as well as likes and comments, will apply to the whole post. For now, all the imagery must be in the square format.
When you share these multiple content posts to yur feed, friends will see a seies of blue dots at the bottom which indicate that there are more than one photo/video. All they then have to do is swipe left and they’re onto the next.
Check out this video Instagram released a few weeks ago:
Instagram suggests that you could use the new feature to “Share your favorite moments of your best friend’s surprise birthday party, from setting up to when they walk through the door. Or create a step-by-step cake recipe that people can always find on your profile.”
Instagram first launched photo ad carousel posts back in 2015 and expanded those to include video last year. Now they can share up to 10 images, not just 5.
How are you going to use this feature? Let us know!
