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Simple Marketing Studio helps ambitious ecommerce brands get more from Shopify through senior-level strategy, hands-on trading support and practical platform improvements. We work across the full customer journey—from product discovery and merchandising to conversion, retention and reporting—so decisions are based on commercial impact rather than a list of disconnected website changes.
Our team has managed ecommerce businesses generating more than £20 million in annual online revenue and has worked with over 100 businesses. That experience means we understand the realities behind the storefront: targets, margins, stock, promotions, acquisition costs, operational constraints and the need to keep trading while larger improvements are delivered.
Our Shopify management and consultancy service is flexible. We can act as an extension of your ecommerce team, provide senior strategic direction, take ownership of a defined growth project or audit the store and leave your team with a prioritised action plan.
We translate commercial objectives into a practical Shopify roadmap. This can include trading calendars, promotional planning, product launches, pricing and margin reviews, onsite merchandising, stock-led activity, channel planning and weekly performance reviews. The focus is always on the work most likely to improve profitable revenue.
Traffic is expensive, so the store needs to make the most of every qualified visit. We review navigation, collection pages, search, filtering, product pages, mobile usability, basket and checkout journeys. Recommendations are informed by analytics, customer behaviour and commercial priorities, then organised by expected impact and effort.
We support theme improvements, new page templates, landing pages, feature development and technical fixes. Where specialist development is required, we turn the commercial requirement into a clear brief, manage delivery and quality assurance, and check that changes work across devices without compromising site speed or day-to-day trading.
Moving platform is a business-critical project, not simply a redesign. We can help scope and manage migrations to Shopify, including catalogue structure, content, redirects, tracking, apps, integrations, customer data, SEO preservation, testing and launch planning. For larger or more complex businesses, we also assess whether Shopify Plus is commercially justified before recommending an upgrade.
We improve the structure and presentation of products, variants, collections, bundles and navigation so customers can find and understand what they need. This may include taxonomy, product data, collection logic, onsite search, cross-sell, stock visibility, bundle strategy and the removal of catalogue friction that holds back conversion.
Apps should solve a defined problem and earn their place in the stack. We review existing apps for overlap, cost, performance impact and data quality, then help select and implement the right tools for email and CRM, reviews, subscriptions, loyalty, search, analytics, marketplaces, fulfilment and other operational requirements.
We help establish reliable reporting across Shopify, GA4, advertising platforms and relevant third-party tools. Rather than reporting numbers without context, we connect performance to products, promotions, channels, customer behaviour and margin so your team knows what changed, why it changed and what to do next.
Shopify growth should not depend entirely on acquiring new customers. We identify opportunities across email capture, automated lifecycle journeys, campaign planning, replenishment, loyalty, subscriptions, segmentation and onsite personalisation to increase repeat purchase and customer lifetime value.
Our strongest experience is with established and growing direct-to-consumer brands, particularly in beauty, haircare, fashion and consumer products. We are best suited to businesses that have moved beyond simply launching a store and now need clearer ecommerce leadership, better prioritisation or additional delivery capacity.
The exact deliverables depend on the engagement, but every recommendation is designed to be clear, commercially reasoned and usable by your team.
We understand your commercial goals, customers, products, team, technology and current performance.
We review the store, data and customer journey to identify technical, trading and conversion opportunities.
Findings are organised into a roadmap based on likely commercial value, urgency, effort and dependencies.
We implement agreed work directly or coordinate with your existing designers, developers and marketing partners.
We monitor performance, document learning and continually refine the plan rather than treating optimisation as a one-off exercise.
You get experienced ecommerce thinking without the cost or commitment of building an entire senior team in-house. We combine strategic leadership with hands-on delivery, work transparently with your existing partners and adapt the service around the areas where you need the most support.
We are based in Sheffield and work with ecommerce businesses across the UK. Our flexible model means you can use us for a focused audit, a defined project or ongoing Shopify management as your priorities evolve.
We will happily conduct a free, no-obligation audit on your digital channels, with several key takeaways you can action yourself or request for us to assist you with. It's completey free for now but it is a limited time offer.
