How to Find Why Somebody Was Skipped From a Klaviyo Flow
When a customer does not receive an expected automation, the answer is usually visible on the profile or message activity. Check the recorded reason before removing filters or switching off safeguards.
Trace the profile
- Search for the profile in Klaviyo.
- Confirm the trigger event or list subscription exists with the expected timestamp.
- Open the flow and view recipient activity for the relevant message.
- Find the profile under Skipped and read the skip reason.
- Check trigger filters, profile filters, consent, suppression and Smart Sending.
- Confirm whether the person left the flow after placing an order or meeting an exit condition.
Do not manually re-add customers until you understand whether they were meant to qualify. Fix the underlying rule, then test with a controlled profile. Remember that changing a flow does not always requeue people who already passed the affected step.
Olivia Robinson
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
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