How to Add Consistent UTM Tracking to Klaviyo Emails
Klaviyo reports its own attributed revenue, while GA4 shows email as part of the wider channel journey. Consistent UTMs help the two systems stay understandable even though their attribution models will not match.
Set the defaults
- Open the account menu, then Settings.
- Go to Other, then UTM tracking.
- Turn on the parameters you want applied automatically.
- Use a consistent source such as klaviyo and set medium by message type if you use several channels.
- Choose a campaign value that makes campaigns and flows distinguishable.
- Save the settings, then preview a message and inspect a final link.
Check whether older messages use custom settings before assuming the global change covers them. Keep naming lowercase and aligned with the wider UTM rules. In GA4, review Session campaign and Session source or medium after sending a controlled test.
Olivia Robinson
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
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