How to Create a Shopify URL Redirect Without Breaking SEO
Deleting or renaming a page without a redirect can waste existing search rankings, advert links, email clicks and bookmarks. Shopify redirects are quick to add, but the source and destination need to be checked carefully.
Create the redirect
- In Shopify admin, go to Content, then Menus, then URL redirects.
- Click Create URL redirect.
- Enter the old path in Redirect from, using the path after the domain, such as /products/old-name.
- Enter the most relevant live destination in Redirect to.
- Save the redirect and test the old URL in a private browser window.
- Check that it lands directly on the new page and does not pass through several redirects.
Redirect old products to the closest replacement or relevant collection, not automatically to the homepage. Shopify cannot apply a redirect while the old URL still serves a live page, and some fixed platform routes cannot be redirected. Keep a record when changing many URLs and import them by CSV where that is safer.
Olivia Robinson
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
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