How to Turn Creator Content Into a Meta Partnership Ad
Strong creator content can often reach more relevant people through paid distribution, while retaining the partner identity that gives the content credibility. Meta calls this format a partnership ad.
Prepare the advert
- Confirm the creator is eligible and the content follows Meta branded-content rules.
- Agree paid usage rights and the campaign period in writing.
- Ask the creator to add the paid partnership label and grant the required advertising permission or partnership ad code.
- In Ads Manager, create the campaign and choose the partnership ad option at ad level.
- Select the partner identity and approved post or upload the permitted creative.
- Preview every placement and check the call to action and destination.
- Test tracking before launch.
Do not treat platform permission as a substitute for a commercial rights agreement. Record when permission expires, how edits are handled and whether the creator must approve new versions. Compare the partnership ad with brand-handle creative using the same commercial measures.
Olivia Robinson
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
After arriving at a fork in the road in my career I decided to take the plunge and wander purposefully, with determination, into the maelstrom of consultancy in online sales. It's been the most exciting decision I've ever made and I've been able to work with some of the most interesting brands the UK has to offer. I specialise in the intersection of ecommerce and marketing, the part of the Venn diagram that eCommerce & Marketing people don't like to occupy because it takes a lot of plate spinning - this is where I thrive.
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